Custom Web Design Toronto by Pixelcarve
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Inspired by the television commercials created by Grip and their methodology of engaging clients with the creative process, the design emanates from an architectural interpretation of a filmic narrative, a story developed as a series of “tableaus” activated and linked by movement – a cinematic promenade. For Grip, the Narrative is intended to evoke – on a subconscious level – both their industry (through a heightened sense of materials and objects) and by paralleling Grip’s working methodology (engaging their clients in the creative process by revealing it). The “tableaus”, are freestanding programmatic spaces imbued with details within that inflect the space to engage the viewer. These details or “moments” are architectural interpretations of “wit”, requested by and analogous of the Client’s own work. The narrative, manifested in the form of the
“Felt Wall” activated and linked by movement – a cinematic promenade. For Grip, the Narrative is intended to evoke – on a subconscious level – both their industry (through a heightened sense of materials and objects) and by paralleling Grip’s working methodology (engaging their clients in the creative process by revealing it). The “tableaus”, are freestanding programmatic spaces imbued with details within that inflect the space to engage the viewer. These details or “moments” are architectural interpretations of “wit”, requested by and analogous of the Client’s own work. The narrative, manifested in the form of the “Felt Wall” has multiple roles; it articulates a promenade that leads one through the space, serves to absorb sound and functions as a physical barrier to define the public and private zones of the Agency.
